Mystery App for iLife: iPad MediaBook BuilderShare
Rumors have been circulating: The new 64-bit iLife ’11 will ship with a “Mystery App” – and without iDVD. Could these two rumored details be related?
Here’s what I expect: An iLife application for creating rich iPad “MediaBooks” – virtual photobook presentations you swipe your way through. A page contains some combination of photos, videos, maps, and text. Music tracks are assigned to a range of pages. The layout might be very similar to the books you create and purchase as printed copies through iPhoto. But they’re multimedia, instant and free. Click the photo above for an ultracrude-mockup.
The format would replace what many people would have done with iDVD. Until now, iDVD has been the way to distribute and present (minimally) interactive content. But DVD menus aren’t the most inviting interface. Given a choice between navigating a DVD or flicking through pages on an iPad which do you think Steve Jobs would pick?
The flipbook model better reflects Apple’s direction. Does Jobs want you gathering people around the TV to watch a DVD, or would he prefer passing an iPad around – immersing people in a mediabook of your summer? The same gestures used in the iPad’s native photo app are a crowd-pleaser – pinching and expanding a virtual pile of photos. Expand a video to play full screen. View included maps in the Maps application. It’s an application that sells iPads.
Throw in some slick page turn animations and the people still using iDVD will forget about it. Best of all – it’s a reason for iPad-owning Windows users to consider a Mac.| Permalink